[yuyang Xie]

Social Media Intelligence Analyst · AI Product Explorer

4+ years of experience in social media monitoring, public opinion analysis, and content research for government and financial institutions. Specialized in extracting critical signals from large-scale text data, building analytical frameworks, and producing executive-level intelligence reports. Currently exploring the intersection of AI and emotional interaction, with hands-on experience in LLM evaluation and conversational AI prototyping.

seven_yuyang@163.com

CORE COMPETENCIES

Social Media Monitoring Crisis Communication Analysis Report Writing & Structuring Data Visualization Excel Data Analysis AI Product Prototyping LLM Evaluation Cross-cultural Content Analysis Chinese-English Bilingual Vibe Coding

PROFESSIONAL EXPERIENCE

Social Media Intelligence Analyst

Beijing Zhongke Wenge Co., Ltd. — Zhongke Think Tank

Sep 2022 – Jun 2023

Crisis Monitoring: Delivered early-warning surveillance services for banks and investment firms, producing daily, monthly, and quarterly reports. Periodically supported overseas monitoring, covering international news and social media platforms.
Data Analysis: Processed and analyzed large-scale datasets in Excel, producing visualized intelligence products for client decision-making.
Research & Reporting: Designed specialized and research report frameworks per client needs; led data collection, organization, and content drafting for white papers.

Social Media Intelligence Analyst (Intern)

Xinhua News Agency Sichuan — Industry & Economics Center

Oct 2019 – Jan 2021

Crisis Monitoring: Delivered early-warning products to government agencies; completed daily reports, responded to breaking events, and produced specialized reports.
Data Visualization: Created visualized intelligence products, including the "Ancient Towns & Villages Preservation in Sichuan" feature for Xinhua Sichuan Channel.
Framework Development: Assisted in building government communication-effectiveness evaluation systems and standardizing emergency response protocols.
Operational Support: Contributed to press release writing, bid document preparation, and tendering processes.

SELECTED PROJECTS

"Enjoy Outdoor Healthy Living" White Paper

Project Co-Lead

Managed client communications on requirements, timelines, and deliverables; coordinated project schedules.
Built report frameworks; collected data via surveys, conducted analysis, identified key insights, and authored the report.
Delivered visualized presentations; iterated based on client feedback and met all deadlines.

Liangshan Tourism & Cultural Industry Development Study

Project Lead

Assisted Liangshan Prefecture in assessing current tourism development; completed research on ethnic symbols and cultural branding.
Systematized local ethnic cultural materials; conducted immersive fieldwork, held multiple consultations with the Tourism Bureau and enterprises, and refined the analytical framework.
Independently authored a 30,000-word investigative research report.

AI Character Companion Prototype

Personal Project — Vibe Coding

Designed and built a conversational AI companion web app with 3 distinct character personas using HTML/CSS/JS and Zhipu AI API.
Implemented dynamic intimacy tracking, memory hints, and contextual dialogue management.
Logged 50+ badcases in AI role-play consistency and emotional authenticity, with categorized attribution analysis.

AI EXPLORATION PERIOD (2023–2025)

During this career exploration phase, I dedicated 200+ hours to hands-on evaluation of frontier LLMs (ChatGPT, Claude, DeepSeek, Character.AI, Woebot, Wysa), building conversational AI prototypes and systematically assessing AI outputs for role-play consistency and emotional authenticity.

I also conducted in-depth research on digital mental health and cross-border brand intelligence, positioning myself at the intersection of content analysis and AI product innovation. This period strengthened my ability to identify subtle failures in AI-generated content — a skill directly transferable to AI training data evaluation and quality assurance.

CERTIFICATIONS & TRAINING

Junior Social Media Intelligence Analyst — People's Daily Online Public Opinion Monitoring Center